Intro to clinic SEO: What is SEO?

Intro to hospital search optimization: What is SEO?

Hard question, "What is SEO?". As with practically all internet-related terms, principles and concepts, that of "SEO" does not have an unique meaning and it is a blurred concept in the majority of people's mind.

Still, what is SEO? Considering that there is no ultimate, totally understandable meaning for "SEO", the only way to go is to take a look at several meanings and try to combine them in order to have the best perspective.

Wikipedia: "search engine optimization (SEO) is a set of approaches targeted at improving the exposure of a site in search engine listings. The term also describes a market of experts that perform optimization jobs on behalf of customer websites."

Fakezilla: "The changes that are made to the content and code of a web website in order to increase its rankings in the outcomes pages of online search engine and directory sites. These modifications might involve rewriting body copy, altering Title or Meta tags, elimination of Frames or Flash content, and the seeking of inbound links."

The Web Search Workshop: "The term used to describe the marketing technique of preparing a website to enhance its possibilities of being ranked in the top results of a search engine once a relevant search is carried out. best site of aspects are essential when optimizing a site, consisting of the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process."

6am Media: "The process of improving web pages so that it ranks greater in online search engine for targeted keywords with the supreme objective of generating more profits from the web site. There are numerous SEO techniques. In basic, these techniques can be categorized as On-Page Optimization, On-Site Optimization, and Off-Site Optimization. There are likewise two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (actually standards offered by online search engine). Black hat SEOs are those that push the limitation of SEOs and utilize some doubtful or restricted techniques (according to the standards). These black hat SEO techniques are also typically referred to as spam."

Website NOVA: "acronym for search engine optimization. This is the process of making a site 'search-engine-friendly. Search engine optimization is mostly used to increase rankings in SERPs, and efficient SEO can increase the capacity of your website and bring in more traffic."

Thousands more meanings are available, practically as lots of "SEO master's" you will discover online (" The Guru Problem" is actually the title of another short article to be released quickly).
As you can see, no definition resembles another, however they all tend to converge to a particular common understanding.

There are many strategies and tools utilized to achieve SEO goals, and they ought to NOT be consisted of within a meaning.

Considering that it is not correct to specify a principle through its tools, here is a definition I have come up with after long deliberations. The idea is to specify SEO as follows:

SEO = abbreviation for "Search Engine Optimization", the procedure of enhancing and tuning a website and acquiring online awareness for it, in order to provide targeted visitors and guarantee high conversion rates.

When done correctly, SEO activities should:
- make online search engine crawl the website;
- make online search engine index the site;

- make sure a high ranking amongst SERPs (Search Engine Results Pages) for offered keywords;
- accomplish a high page rank;
- drive targeted traffic;
- achieve high conversion rates amongst the site's visitors.